Ego → Leave a mark

Order → Provide structure

Social → Connect to others

Freedom → Espiritual journey

Ego Types, persona archetypes, represent an individual's conscious identity or the masks they wear in society

Innocent Archetype (Freedom)

Shadow: Guilt

Goal: Maintaining a state of purity, simplicity, and goodness

Greatest fears: Doing something wrong or punishable, rejection or abandonment, disappointing others, conflict or confrontation, isolation or loneliness, betrayal, loss of innocence, loss of imagination and creativity 

Strategy: Maintaining optimism, believing in goodness, seeking joy, embracing wonder and playfulness, trusting others, cultivating trust in life, preserving purity, expressing gratitude, avoiding complexity, appreciating nature, expressing unconditional love

Strengths: Optimism, joyfulness, purity of heart, appreciation for simple pleasures, childlike wonder, positive influence, uplifting presence, gratitude, trust in the goodness of life

Weaknesses: Naivety, vulnerability of manipulation and deception, avoidance of reality, resistance to change, overemphasis on positivity, difficulty coping with disillusionment, reluctance to acknowledge negativity, dependency on external validation, resistance to critical thinking, inability to set boundaries

Purpose of the Innocent Archetype: Symbol of beginnings, representation of positive qualities, embracing imagination and creativity, integration in the Hero's journey, connection to nature

Also known as: Child, youth, dreamer, romantic, utopian, saint, traditionalist

Member Archetype (Social)

Shadow: Follower

Goal: To connect, belong, and contribute to the collective

Greatest fears: Rejection, isolation, disconnection, conflict, not meeting standards, unworthiness, change, loss of support, being overlooked

Strategy: Adaptation, hard work and contribution, humble approach, grounded presence, community building, cultural preservation, fulfilling roles

Strengths: Relatable, empathetic, adaptable, humble, grounded, hardworking, kind, easily satisfied

Weaknesses: Conformity, dependency, resistance to change, overlooking personal needs, difficulty setting boundaries, lack of assertiveness, limited individual identity, in-group bias

Purpose of the Member Archetype: Connection and belonging, contributing to the community, maintaining harmony, adaptability and integration, providing stability, fulfilling roles and responsibilities, creating a sense of unity, promoting shared values, balancing individual and collective needs

Also known as: Commoner, team player, collaborator, neighbor, working stiff, silent majority

Hero Archetype (Ego)

Shadow: Villain

Goal: Achieving personal mastery with the aim on contributing to the greater good

Greatest fears: Failure, vulnerability, moral compromise, betrayal, powerlessness, loss, rejection

Strategies: Courageous actions, commitment to a higher purpose, resilience and perseverance, mastery of skills, facing and overcoming challenges, self-sacrifice, inspiring others, creating positive change

Strengths: Courage, leadership, determination, morality, commitment, resilience, inspiration

Weaknesses: Arrogance, rigidity and black-and-white thinking, emotional restriction, loneliness, isolation, jealousy, burden of responsibilities, risk-taking behavior

Purpose of the Hero Archetype: Journey of self-discovery, integration of the unconscious, transformation, overcoming challenges, comforting fear and vulnerability, embracing responsibility, mastery and achievement, becoming agent of change

Also known as: Warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner

Caregiver Archetype (Order)

Shadow: Slave

Goal: To provide selfless care, support, and protection to others

Greatest fears: Failure to protect, helplessness, rejection or abandonment, being perceived as inadequate, ingratitude

Strategies: Nurturing actions, compassionate understanding, emotional support, anticipating needs, creating a safe environment, building community, expressing unconditional love

Strengths: Compassion, empathy, nurturing nature, selflessness, reliability, generosity, advocacy, creating a sense of belonging

Weaknesses: Overextending, difficulty setting boundaries, ignoring personal needs, dependency, fear of rejection, difficulty letting go, overprotection, potential for resentment

Purpose of the Caregiver Archetype: Compassionate support, promoting wellbeing, alleviating suffering, empowering others, fostering a sense of connection and community, contributing to societal harmony, expressing unconditional love

Also known as: Protector, healer, mentor, mother/father figure, elder

Soul Types, anima/animus archetypes, represent the unconscious aspects of an individual's psyche related to the feminine (anima) or masculine (animus) qualities

Explorer Archetype (Freedom)

Shadow: Raider

Goal: Seek new experiences, knowledge, and understanding

Greatest fears: Stagnation, missing out, settling, conformity, commitment, losing independence, being trapped, being unfulfilled

Strategies: Curiosity and open-mindedness, willingness to take risks, embracing change, seeking adventure, embodying independence, facing challenges, cultivating resilience, developing self-awareness, appreciating diversity, maintaining a growth mindset, connecting with nature, quest for meaning

Strengths: Curiosity, optimism, adaptability, courage, independence, open-mindedness, resilience, sense of adventure, creativity, initiative

Weaknesses: Restlessness, impulsivity, avoidance of commitment, discontent with routine, difficulty with long-term planning, risk of burnout, lack of follow-through, overemphasis on independence, difficulty staying grounded

Purpose of the Explorer Archetype: Quest for self-discovery, expansion of consciousness, courage and confrontation, embracing change, pursuit of knowledge, freedom and independence, connection to nature, quest for meaning and purpose, integration of shadow, seeking inspiration

Also known as: Seeker, adventurer, wanderer, individualist, pilgrim

Rebel Archetype (Ego)

Shadow: Criminal

Goal: Challenge societal norms, traditions, and structures perceived as oppressive or limiting

Greatest fears: Conformity, repression, failure, rejection, isolation, loss, injustice, consequences, uncertainty, betrayal

Strategies: Questioning authority, nonconformity, defiance, self-expression, empowerment, courage, innovation, solidarity, resilience, visionary leadership

Strengths: Courage, authenticity, innovation, individuality, social justice, resilience, empowerment, critical thinking

Weaknesses: Recklessness, isolation, conflict, idealism, resistance to feedback, lack of structure, impatience, risk of burnout

Purpose of the Rebel Archetype: Challenging authority and conformity, promoting social change, encouraging self-expression, fostering innovation and creativity, empowering marginalized voices, cultivating critical consciousness, inspiring personal growth and transformation, catalyzing societal evolution

Also known as: Outlaw, revolutionary, misfit

Lover Archetype (Social)

Shadow: Seducer

Goal: To experience deep and meaningful connections with others and with life itself

Greatest fears: Rejection, betrayal, loneliness, intimacy, vulnerability, loss, inadequacy, abandonment, change

Strategies: Cultivating emotional intimacy, expressing affection and appreciation, embracing sensuality, celebrating beauty, following the heart, creating romantic rituals, nurturing passion, seeking harmony and balance, healing and uniting, honoring commitment

Strengths: Capacity for deep emotional connection, passionate and romantic, appreciation for beauty, empathy and compassion, commitment, forgiveness, optimism and hope, creativity and expression

Weaknesses: Vulnerability to heartbreak, unrealistic expectations, codependency, jealousy and possessiveness, fear of abandonment, difficulty letting go, emotional intensity, dependency on external validation

Purpose of the Lover Archetype: Promoting love and connection, celebrating passion and sensuality, appreciating beauty and aesthetics, fostering emotional growth and healing, inspiring creativity and expression, promoting relationship harmony and growth, cultivating self-awareness and authenticity, embracing life with passion and purpose

Also known as: Partner, friend, romantic, poet, muse

Creator Archetype (Order)

Shadow: Destroyer

Goal: To manifest original ideas, visions, and innovations into physical form

Greatest fears: Failure, mediocrity, criticism, creative block, success, abandonment, vulnerability, lack of inspiration, wasting time, unfulfilled potential, losing control

Strategies: Imagination and vision, experimentation and exploration, inspiration and observation, commitment and discipline, adaptability and flexibility, courage and risk-taking, collaboration and networking, authentic expression, reflection and iteration, impact and legacy

Strengths: Innovation and originality, imagination and vision, artistic skill and talent, persistence and resilience, passion and enthusiasm, adaptability and flexibility, empathy and emotional depth, collaboration and community

Weaknesses: Perfectionism and self-criticism, difficulty with practical matters, resistance to feedback, tendency towards isolation, risk of burnout, struggles with self-promoting, resistance to constraints, difficulty letting go

Purpose of the Creator Archetype: Expressing creativity and individuality, fostering innovation and progress, inspiring others, cultivating self-discovery and personal growth, bringing beauty and meaning into the world, contributing to culture and legacy, finding purpose and fulfillment, connecting with the divine

Also known as: Artist, innovator, visionary, catalyst, dreamer, mastermind

Self Types, archetype of the Self, represent the totality of an individual's psyche and the process of individuation

Jester Archetype (Social)

Shadow: Hater

Goal: To bring joy, laughter, and lightness to life

Greatest fears: Being misunderstood, rejection or disapproval, seriousness and conformity, unable to fulfill their role, being vulnerable, losing control, being forgotten, facing pain or trauma

Strategies: Humor and wit, playfulness and spontaneity, irreverence and contrariness, role reversal and trickery, storytelling and performance, breaking tension and easing stress, building connections and community, offering perspective and insight, embracing the absurdity of existence, inspiring creativity and imagination

Strengths: Humor and wit, spontaneity and creativity, perspective and insight, emotional resilience, connection and empathy, social commentary and critique, authenticity

Weaknesses: Irreverence and insensitivity, avoidance of seriousness, lack of focus and responsibility, attention-seeking behavior, disregard for consequences, insecurity and self-doubt, cynicism and negativity, inability to take things seriously

Purpose of the Jester Archetype: Promotion humor and playfulness, easing tension and stress, offering perspective and insight, encouraging authenticity and vulnerability, fostering connection and empathy, challenging norms, promoting mental well-being, celebrating the absurdity of existence

Also known as: Trickster, fool, prankster, comedian, satirist, mischief-maker

Sage Archetype (Freedom)

Shadow: Elitist

Goal: To seek wisdom, understanding, and enlightenment

Greatest fears: Ignorance or lack of understanding, being misguided or misleading others, stagnation, losing mental acuity, being dismissed or undervalued, facing unanswerable questions or existential uncertainty, rejection or isolation, losing touch with reality

Strategies: Study and learning, reflection and contemplation, seeking guidance and mentorship, sharing knowledge and insights, questioning and challenging assumptions, living with integrity and authenticity, embracing paradox and mystery, cultivating compassion and empathy

Strengths: Wisdom and insight, intellectual depth and curiosity, clarity and objectivity, problem-solving and decision-making, compassion and empathy, humility and open-mindedness, spiritual insight and guidance

Weaknesses: Intellectual arrogance, over-reliance on theory, indecision and over-analysis, emotional detachment, resistance to change, solitude and isolation, overwhelm and burnout, self-righteousness

Purpose of the Sage Archetype: Seeking knowledge and truth, guiding others on the path of wisdom, fostering clarity and insight, inspiring transformation and self-discovery, preserving and transmitting wisdom, promoting ethical and moral development, contributing to the evolution of consciousness

Also known as: Wise old man/woman, philosopher, guru, mentor, guide, oracle, seer, teacher, researcher

Magician Archetype (Ego)

Shadow: Trickster

Goal: To harness the power of transformation and manifestation to create change, both in the internal and external world

Greatest fears: Failure, misusing power, facing the shadow, vulnerability, unknown, losing control, being manipulated, insignificance

Strategies: Alchemy and transmutation, visualization, rituals and ceremonies, mindfulness and meditation, intention setting and affirmations, symbolism and synchronicity, healing and transformation, integration of shadow and light

Strengths: Ability to manifest their desires, creative visionary, mastery of knowledge, spiritual wisdom, healing and transformation, personal empowerment, adaptability and flexibility

Weaknesses: Manipulative tendencies, escapism and fantasy, arrogance, ethical dilemmas, isolation and alienation, obsession with control, spiritual bypassing, imbalance and burnout

Purpose of the Magician Archetype: Facilitating transformation, unlocking hidden potentials, manifesting intentions, exploring the mysteries of existence, empowering themselves and others, bridging the material and spiritual realms, healing and reconciliation, inspiring innovation and creativity

Also known as: Alchemist, shaman, sorcerer, wizard, mystic, visionary, enchanter, high priest/priestess

Ruler Archetype (Order)

Shadow: Tyrant

Goal: To establish order, stability, and prosperity within their influence

Greatest fears: Failure, losing control, betrayal, rejection, chaos and disorder, being overthrown, inadequate, negative legacy

Strategies: Establishing vision and direction, exercising authority and influence, promoting justice and fairness, building alliances, empowering and developing others, managing resources and risks, communicating effectively, adapting to change, inspiring confidence and trust

Strengths: Leadership, effective decision-making, strategic planning, accountability and integrity, empowering others, adaptability and resilience, conflict resolution, effective communication

Weaknesses: Authoritarian tendencies, micromanagement, arrogance, risk aversion, lack of accountability, resistance to feedback, short-term thinking, inflexibility

Purpose of the Ruler Archetype: Establishing order and stability, providing guidance and direction, fostering growth and development, promoting justice and fairness, ensuring accountability and integrity, safeguarding the common good, building trust and unity, leaving a positive legacy

Also known as: Leader, chief, CEO, monarch, president